• Communications Research & Planning
  • Sustainability & Resiliency storytelling
  • Stakeholder Engagement Strategies
  • Media Relations & Staff Training


about me

A passionate people-person by nature, I love learning what motivates others to shine and catalyze positive behavior change. I approach every project with innovative collaboration, vision and measurable results.

Award-Winning Communications campaigns

Top 40 Under 40


thought Leader

Bilingual English/Spanish

Certified Woman-Owned Business FL

Accredited in Public Relations (APR)

Clifton Strengths: 1. Win Others over (Woo) 2. Communication 3. INPUT 4. Positivity 5. Connectedness



Nearly 20 years of proven ​success in strategic planning ​and inclusive and measurable ​behavior change.


communications strategy

Video &


We work with videographers to ​craft scripts, live and remote ​video direction and editing ​advisory support.

Circle Play

Circular Great Lakes ​Virtual Launch

Circle Play

Multiple Recycling

Media Launches

Circle Play

City of Decatur

Glass Packaging institute

Work completed during tenure at RRS

City of Lakeland

behavior Change Campaign

Decreased recycling contamination in recycling by 6% six months from campaign launch-Some routes saw 20%-40% reduction.

Behavior change—reduce bagged recyclables and wrap in recycling bins—5,135 Lakelanders (12% of residents) placed a sticker on their carts

Work completed during tenure at RRS

Circle Play

City of Largo

Rebrand Campaign

Regional, state, and international award-winning ​recycling rebrand and engagement campaign.

  • 86% overall program participation
  • 89% of curbside customers were aware the ​cart program.
  • Nearly 50% of residents said the ability to ​recycle more items was the biggest benefit.

Work completed during tenure at City of Largo

Circle Play

Nextcycle Michigan

(Spanish Voice Over)

Presentations ​&


Workshops & Training

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KeeP Pinellas Beautiful

Circle Play

Work completed during tenure at RRS

Let's create change