• Communications Research & Planning
  • Sustainability & Resiliency storytelling
  • Stakeholder Engagement Strategies
  • Media Relations & Staff Training

hello

about me

A passionate people-person by nature, I love learning what motivates others to shine and catalyze positive behavior change. I approach every project with innovative collaboration, vision and measurable results.



Award-Winning Communications campaigns


Top 40 Under 40


Industry

thought Leader


Bilingual English/Spanish


Certified Woman-Owned Business FL


Accredited in Public Relations (APR)


Clifton Strengths: 1. Win Others over (Woo) 2. Communication 3. INPUT 4. Positivity 5. Connectedness

Client

Experience

Nearly 20 years of proven ​success in strategic planning ​and inclusive and measurable ​behavior change.

Transformations PR are experts in crafting ​your message and are willing to weave in ​your industry expertise to develop a clear ​message to achieve your desired ​outcomes.

-Gene Ginn, Solid Waste & Recycling ​Manager, City of Lakeland


Transformations PR did an amazing job supporting the City of ​Alexandria with our Multifamily Recycling Outreach program. ​Marissa is highly organized, responsive, strategic, and data-​driven. We met our critical milestones and were extremely pleased ​with the performance of the contract. She transformed our small ​outreach task to a strategic vision for our Multifamily recycling ​communications plan. Working with Transformations PR, the City ​gathered tangible data to advocate for resources and tools for ​educating our multifamily properties.

-Helen Lee, Environmental Program Manager, City of Alexandria


Video &

Media

We work with videographers to ​craft scripts, live and remote ​video direction and editing ​advisory support.

Circle Play

Circular Great Lakes ​Virtual Launch

Circle Play

Multiple Recycling

Media Launches

Circle Play

City of Decatur

Glass Packaging institute

Work completed during tenure at RRS

City of Lakeland

behavior Change Campaign

Decreased recycling contamination in recycling by 6% six months from campaign launch-Some routes saw 20%-40% reduction.


Behavior change—reduce bagged recyclables and wrap in recycling bins—5,135 Lakelanders (12% of residents) placed a sticker on their carts





Work completed during tenure at RRS

Circle Play

City of Largo

Rebrand Campaign

Regional, state, and international award-winning ​recycling rebrand and engagement campaign.

  • 86% overall program participation
  • 89% of curbside customers were aware the ​cart program.
  • Nearly 50% of residents said the ability to ​recycle more items was the biggest benefit.



Work completed during tenure at City of Largo

Circle Play

Nextcycle Michigan

(Spanish Voice Over)

Presentations ​&

More

Workshops & Training

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KeeP Pinellas Beautiful

Circle Play

Let's create change

together

linkedin

marissa@transformationsPR.com

727.278.7909